Comtemporary Management Issues Assignment Example | Topics and Well Written Essays - 2500 words

Comtemporary Management Issues - Assignment Example The industry is self-sustainable which provide steady growth and stability to the country’s economy. The winemaking industry has been using the corks produced from the barks of the trees in this part of the country for over centuries. However, one needs to realize that these forests are thriving due to the presence of such industries (Darwall, 2007). However, in recent times that has been a very big dilemma in terms of the cork to be used, the companies have now two choices, i.e. the traditional champagne corks and the metal corks. The introduction of the metal corks has been one which is influenced by the idea of the number of trees that are needed to be cut down for the use in the cork industry (Bentham, 1789). This under the ISO 9001 does fall into the regulation and thus this can be used by the companies. This creates a strong ethical issue and also a moral issue. Considering the cork industry, it is seen that the industry similar to the wine industry is one which self-con tained and is one which has seen steady growth irrespective of the external factors. However, the industry is completely dependent on the trees and this has been the case for a number of centuries. However, one needs to realize that these forests are thriving due to the presence of such industries (Hollis, 2002). It lays importance on the essence of the action, the thought behind the action should be positive and towards the betterment. The consequences or the results of the action should not be given much importance (Scheffler, 1988). For actions to be considered as right it is essential that the actions led to best consequences. However, there is clearly no case of egoism that has been seen in the use of metal corks in the companies. Egoism is a case where the companies work based only on self-interest and without considering the other parties that might be affected by the decision. As per the consequentialist perspective, this is a sensible and ethical decision  to be made by t he company as this spreads happiness and also the consequence of the use of metal screw tops is beneficial to all at the end of the process (Samuel, 2004).

Public Relations Essay Example | Topics and Well Written Essays - 7000 words

Public Relations - Essay Example This study examines the public relations campaign used by Cafe Royal with a view to identifying how public relations is conducted in practice and how theory is adopted to this practice. This research can therefore explain and expound on theory and theory development in public relations and its coordination with marketing communications. The results of the study are discussed with reference to previous studies and public relations theory. Recommendations are made. Table of Contents Abstract 2 Introduction 4 Research Questions 5 Significance of the Study 6 Aim and Objectives 6 A Review of Literature 7 Public Relations Theory 7 Previous Studies: Coordinating Public Relations and Marketing Strategies 12 Methodology 15 Case Study 15 Data Collection 17 Results 18 Background and History 18 Public Relations 18 Analysis/Discussion 22 Recommendations 27 Conclusion 28 Bibliography 30 Introduction Public relations refers to communication techniques used by an organization to manage its image and relationship with the public. In this regard, the public includes government, the community and the external environment generally (Hendrix & Hayes, 2010). Thus, public relations can be distinguished from marketing where the focus is narrowed to selling the organization and its products and services to consumers. Public relations is broader and contemplates the organization’s image and relationships with a number of different factions of the public. However, public relations can be incidental to or part of a marketing function, particularly in the hotel industry (Kandampully & Suhartanto, 2003). The hotel and hospitality industry in general encompasses â€Å"diverse† public factions that they need to communicate with in any public relations programme (Deuschl, 2006, p. 24). The public factions important to hotels are employees, the community in which they operate, the international community and guests (Deuschl, 2006). According to Hutton (1999), the dimensions, natur e and definition of public relations is not clearly defined in the literature as there is no real consensus of what it is and how it works in practice. Regardless, there are a number of important themes emerging in the literature that provide a clearer focus of what public relations involve. The common themes are: trust building, generating interests and attention, building relationships, â€Å"creating mutual understanding†, expressing and modifying interests, â€Å"influencing public opinion†, tempering tensions, and â€Å"creating consensus† (Nessmann, 1995, p. 154). The definition and dimensions of public relations are particularly important to the hotel sector as research typically explores the link between hotel image and customer loyalty/customer satisfaction (Line & Runyan, 2012; Kandampully & Suhartanto, 2003). In this regard, public relations theory which focuses on the link between relationship management and the achievement of organizational goals pr ovides a conceptual framework for understanding and identifying how public relations can be used to retain and recruit customers in any sector (Ledingham, 2006). Current examples of public relations in practice provides the best evidence of what public relations are and how they are conducted in practice (Hendrix & Hayes, 2010). Therefore, in order to identify and provide an understanding of the link between public